Privacy Policy

This Privacy Policy aims to inform you how UM GROUP Ltd., UIC 208258129, with registered office and address: BULGARIA, Ruse, Kap. Raycho Nikolov 9, phone: +359 886402448, email: s.todorov@umfloors.eu, processes your personal data when you use the website https://umfloors.eu.

1. Data Controller

UM GROUP Ltd. is a data controller within the meaning of Regulation (EU) 2016/679 (GDPR). All data are processed lawfully, fairly, and transparently.

2. Types of Data Collected

• Names and phone number (when an order or inquiry is made)
• IP address, cookies, and behavioral data on the website
• Technical parameters of the device and browser used
• Language and preference information

3. Purposes of Processing

• Provision and personalization of services and products
• Communication with users regarding inquiries or orders
• Sending administrative notifications
• Traffic analysis and improvement of the website and user experience
• Compliance with legal obligations

4. Legal Grounds for Processing

Your personal data are processed based on the following legal grounds under Article 6 of the GDPR:

• Consent of the data subject
• Performance of a contract or steps requested by the data subject
• Compliance with legal obligations
• Legitimate interest of the controller

5. Retention Period

Personal data are stored for a period corresponding to the purposes for which they were collected, unless otherwise required by law. For example, order-related data may be retained for up to 5 years in accordance with tax legislation.

6. Disclosure to Third Parties and Processors

Your data may be shared with third parties only when there is a legal basis, including:

• Hosting and IT maintenance
• Courier and logistics partners
• Accounting and legal services
• Web analytics and advertising platforms (e.g., Google Analytics)

All processors are bound by data protection agreements pursuant to Article 28 of the GDPR.

7. Your Rights

Under the GDPR, you have the following rights regarding your personal data:

• Right of access to your data
• Right to rectification
• Right to erasure (“right to be forgotten”)
• Right to restriction of processing
• Right to data portability
• Right to object
• Right to lodge a complaint with a supervisory authority – CPDP

8. Cookie Policy

The website https://umfloors.eu uses cookies in accordance with Directive 2002/58/EC and Regulation (EU) 2016/679.

What Are Cookies?

Cookies are small text files stored on your device that help us improve the website by recognizing your preferences.

Types of Cookies:

• Necessary – provide basic website functionality
• Analytical – help us understand how the website is used
• Functional – remember your preferences
• Marketing – used for displaying personalized ads

Consent and Control

Upon your first visit to the website, you will receive a cookie notification that allows you to:

• Accept all cookies
• Select which categories to accept
• Reject all except the necessary ones

You can change your cookie preferences at any time via your browser or the website’s cookie management tool.

Third-Party Cookies

We may use third-party services such as Google Analytics, Facebook Pixel, and others, which set their own cookies for analytics and advertising purposes.

9. Data Security

We apply technical and organizational security measures in accordance with best practices and the GDPR, including encryption, restricted access, activity monitoring, and staff training.

10. Changes to This Policy

We reserve the right to make changes to this policy. All updates will be published on this page and will take effect upon publication.

Last updated: October 2025